A Recruitment Website Playbook
How To Use Bullhorn For Marketing
This playbook is packed with insights from experts who maximize their Bullhorn investment by harnessing the power of its marketing capabitilities.
Using Bullhorn for recruitment? You could use it for marketing too!
You’ve got the CRM.
You’ve got the data.
But are you using Bullhorn to actually drive leads, placements, and revenue?
Because if you’re still relying on Mailchimp, juggling spreadsheets, or manually updating candidate lists…
You’re leaving money, talent, and opportunities on the table.
Most recruitment marketing isn’t connected.
Are you suffering from?
❌ Disjointed systems
❌ Missed leads
❌ Wasted spend on marketing tech
❌ Recruiters ignoring your campaigns
Bullhorn is more than an ATS. It’s your secret weapon for smarter campaigns, real-time automation, and warm leads.
If you know how to use it...
This guide shows you how to:
- Automate workflows that actually fill roles
- Run campaigns directly inside Bullhorn
- Turn your website into a lead-generating machine
- Prove your ROI (finally)
Get practical marketing workflows from the people who’ve done it.
Expert contributions have been provided by gurus from RE:Stack, Barclay Jones, La Fosse, Trinnovo Group, and SourceFlow