Vetro

How Vetro Recruitment Boosted Its Online Visibility by 1,664% with SourceFlow

A smarter recruitment website that delivers real ROI

In July 2025, SourceFlow launched a new recruitment website for Vetro Recruitment, a specialist staffing agency serving the health, social care, and education sectors.

Within just two months, the performance results were remarkable; proving how strategic web design and optimization can transform recruitment marketing outcomes.

We spoke with Alastair Tulloch, Co-Founder and Managing Director of Vetro, to learn more about the project and the measurable difference it’s made.

“Vetro Recruitment is a leading specialist agency dedicated to the health, social care, and education sectors across the UK. Our mission is to provide a transparent and professional service that delivers a lasting positive impact for both our candidates and clients.

Vetro provides bespoke staffing solutions built on extensive sector knowledge and strong relationships.”

The Challenge

Vetro’s previous website wasn’t delivering the visibility or performance the team needed.

Their Google rankings were low, and candidate applications from organic search had fallen short of expectations.

“We needed a partner who could not only build a great-looking site but also had the technical expertise to drastically improve our online visibility.”

SourceFlow’s proven track record in recruitment website design made us the clear choice to rebuild the platform and strengthen Vetro’s digital presence.

The Solution

The SourceFlow team worked hand in hand with Vetro to design a site that not only looked modern but was also optimized for search, user experience, and recruiter workflow.

“The delivery process was very thorough. We worked closely with the team on a few ideas before settling on the final design and it felt like a genuinely collaborative process. The overall build quality was excellent, and the team ensured everything was in place for a successful launch.”

The new site combines clear navigation, optimized job listings, and fast-loading pages, giving candidates an easier path to apply and recruiters a stronger foundation for content marketing and SEO.

The Results

Since the launch, Vetro has seen dramatic improvement across every key metric:

• User acquisition: Total users up 6.35%, new users up 8.71%, returning users up 15.34%.
  
  

• Search performance: Organic Google search clicks up 626.65%; impressions up 799.91%.
  
  

• Traffic acquisition: Organic traffic up 57.96%; engaged sessions from organic search up 41.67%.
  
  

• Jobs page: Views up 1,664.61%, active users up 1,210.53%, views per user up 34.66%.
  
  

• Applications: Job applications have nearly doubled from an average of 280 to 550 per period.
  
  

“The website is performing brilliantly! It has become the cornerstone of our recruitment marketing strategy. Our jobs are now consistently ranking well on Google for Jobs, and we’ve seen our organic traffic soar.”

The Experience 

Ongoing Support

“The ongoing support has been very good. We have regular check-ins with our Customer Success contact, Helen, who is always available and proactive in ensuring everything is running smoothly, keeping us updated on upcoming features, and inviting us to events.”

Working with the Team

“The team was excellent to work with. Their professionalism and friendly approach made the entire process way less painful than it could have been.”

Using the Platform

“SourceFlow’s content management system is very easy to use. The built-in Page Builder is a huge benefit, as it gives us the flexibility to create new pages whenever we need without having to reach out for support.”

Partnership

“Our feedback is always taken on board, and it’s clear that the team at SourceFlow is committed to a true partnership.”

Key Outcomes

SourceFlow does far more than industry-leading recruitment website design.

We build recruitment marketing platforms that drive measurable ROI, improve candidate experience, and provide transparency through real-time data insights.