Koda

How Koda Increased User Engagement by 51% with SourceFlow

A modern recruitment website built for growth across the US and Europe

In September 2025, SourceFlow launched a new recruitment website for Koda, a staffing company that began in Europe with a focus on technology and has since expanded its offering across finance, GTM, and construction roles in the United States.

Just six weeks after launch, early engagement metrics show strong movement across key user and traffic indicators, demonstrating the impact a recruitment-specific website can have, even in the first phase of adoption.

We spoke with Yasmin Rink, Marketing Executive at Koda, to learn more about their experience, why they chose SourceFlow, and how the new website is performing so far.

“Our brand in our shop window has been elevated. We felt as though our vision was captured really well, and we’re looking forward to seeing the results.”

The Challenge

Koda needed a website that reflected who they are today: modern, global, and expanding across multiple specialist markets. Their previous site no longer represented the brand visually or functionally, and they wanted a platform designed specifically for recruitment teams.

“We researched a few different website providers and had initial calls. We found that SourceFlow answered our queries really well and we left the call feeling reassured.”

Koda also needed:

• A CMS that was easy for the team to use

• An integration that the would ensure the hiring process ran seamlessly from site into their ATS

• Fast, reliable support

• A partner who understood the industry

“We liked that SourceFlow specializes in websites for staffing and recruiting companies, and we felt the usability of the CMS was friendly.”

The Solution

The SourceFlow team partnered closely with Koda to deliver a recruitment website aligned to the brand’s design vision and cross-market footprint.

“We previewed the CMS platform and felt the usability was friendly. We were also assured the team works hard to get issues and bugs resolved quickly, which was important to us.”

The launch landed on time and the end result matched their expectations.

The new site focuses on:

• Clean, modern design

• Strong UX and brand alignment

• A recruitment-specific CMS that’s easy to learn

• A foundation Koda can build on as their US presence grows

“Really easy to learn and really easy to use. A very positive experience.”

The Results

Within six weeks of going live, Koda saw measurable uplift across traffic, organic visibility, and high-intent pages such as jobs.

User Acquisition

• Total users up 51%

• New users up 55.47%

• Returning user activity reflected in increased engagement on core pages

Search Performance

• Users from organic search up 21.92%

• New users from organic search up 29.44%

Jobs Page Engagement

• Jobs page views up 2,892.86%

• Active users on the jobs page up 3,169.23%

Homepage Performance

• Homepage views up 18.79%

While it’s early for sales-related outcomes, the directional trend shows stronger visibility and engagement immediately after launch.

“We’ve had a lot of positive internal feedback.”

The Experience

Ongoing Support

“Really good. We hear back quickly and issues get resolved. This is one of the reasons we chose SourceFlow, so we’re glad to see that this actually is the case.”

Working with the Team

“Overall, mostly positive. The people we’ve spoken to and worked with are really friendly and willing to help.”

Using the Platform

“Really easy to learn and really easy to use. A very positive experience.”

Partnership

“Yes. The design, layout, UX etc. of the website was exactly what I had in mind, so it was great seeing that come to life.”

Key Outcomes

SourceFlow builds recruitment websites that deliver real, measurable impact.

From design and UX to technical performance and real-time analytics, SourceFlow gives staffing firms the infrastructure they need to compete across the US, Europe, and beyond.