Hero Recruitment

How Hero Recruitment Accelerated Digital Growth by Partnering with SourceFlow

Switching to SourceFlow helped STEM staffing specialists Hero Recruitment grow total website users by 227% and organic traffic by 117%, showing the impact of strategic recruitment website design on long-term digital performance. 

Intro

Róisín McNamara, Director at Hero Recruitment, explains how working with SourceFlow enabled the Irish STEM staffing agency to optimize their recruitment website design and strengthen their marketing strategy.

“HERO is a specialized STEM staffing agency based in Ireland. We recruit across science, technology, engineering, and mathematics, partnering with clients to deliver talent solutions that drive innovation and growth. As a business, we’re committed to connecting technical expertise with the organizations that need it most, and we wanted our website to reflect that ambition.”

The Challenge

Hero Recruitment wanted a website that would look professional and drive measurable results. Their previous site lacked the performance and visibility needed to attract top STEM talent and support marketing initiatives.

“We needed a partner who could fully support our website development needs and understood the recruitment industry inside and out. SourceFlow stood out because of their proven success in recruitment website design. We felt confident they could deliver a platform built for performance.”

The Solution 

SourceFlow worked closely with Hero Recruitment to deliver a website optimized for user experience, search visibility, and recruitment workflows. The collaborative approach ensured that the site aligned with the company’s goals and reflected their brand. 

“The project ran smoothly from start to finish, and the SourceFlow team delivered exactly what we needed. They took the time to understand our business, valued our input throughout, and built a site that’s both professional and user-friendly.”

The Results

Since launching at the end of June 2023, Hero Recruitment has seen strong year-over-year performance improvements across key metrics:

• User acquisition: Total users increased 227.9% compared to the previous site, with a 45.7% increase in year two alone. 
  
  

• New users: Up 224.5%, with a 41.8% growth in year two versus year one.
  
  

• Organic search traffic: Sessions from organic search have increased by 117% since partnering with SourceFlow, with an additional 18% uplift in year two.
  
  

• Direct traffic: Increased by 202.6% compared to the previous site, plus 50.5% increase year-over-year.
  
  

• Jobs page: Views on the job search page grew by 126.5%, and continued to grow by 7.6% in year two.
  
  

• Overall engagement: Total page views have risen by 173%, showing that candidates and clients are finding a huge amount of value on the site.

“The results speak for themselves. The new recruitment website design has become a key part of our recruitment marketing strategy. With SourceFlow, we have stronger visibility in search engines, better user engagement, and a jobs page that attracts the right candidates. The improvements in organic traffic, combined with the ability to track where traffic is coming from, have given our marketing team real confidence in the site’s performance.”

The Experience

Ongoing Support: 

“Callum (Head of Support & Operations) and Helen (Head of Customer Experience) have been fantastic. They’re both incredibly knowledgeable and are always available to help. The level of post-launch support has been excellent.”

Working with the Team:

“The whole team has been professional, proactive, and genuinely enjoyable to work with.”

Using the Platform: 

“It’s straightforward and easy. The site is intuitive, and the content management tools make it simple for us to add and manage pages without relying on outside help.”

Partnership:

“As a SourceFlow customer, your voice is heard and valued. They take feedback seriously and are proactive about making improvements.”

Key Outcomes

The partnership between Hero Recruitment and SourceFlow has delivered a high-performing recruitment website that drives long-term digital growth, enhances candidate engagement, and strengthens the company’s online presence.