Hero Recruitment

SourceFlow’s recruitment website design accelerates long-term digital growth for Hero

Switching to SourceFlow helped STEM staffing specialists Hero Recruitment grow total website users by 227% and organic traffic by 117%.

Intro

Róisín McNamara, Director at Hero Recruitment, explains how partnering with SourceFlow enabled the Irish STEM staffing agency to optimize their recruitment website design and strengthen their marketing strategy.

SourceFlow: Tell us a bit about your company.

Hero Recruitment:
“HERO is a specialized STEM staffing agency based in Ireland. We recruit across science, technology, engineering, and mathematics, partnering with clients to deliver talent solutions that drive innovation and growth. As a business, we’re committed to connecting technical expertise with the organizations that need it most, and we wanted our website to reflect that ambition.”

SourceFlow: Why did you choose to partner with SourceFlow?

Hero Recruitment:
“We wanted a partner who could fully support our website development needs and understood the recruitment industry inside and out. SourceFlow stood out because of their proven success in recruitment website design. We felt confident they could deliver a platform built for performance.”

SourceFlow: How did you find the delivery of your recruitment website?

Hero Recruitment:
“Excellent. The project ran smoothly from start to finish, and the SourceFlow team delivered exactly what we needed. They took the time to understand our business, valued our input throughout, and built a site that’s both professional and user-friendly.”

SourceFlow: How is your website performing now?

Hero Recruitment:
“The results speak for themselves. The website launched at the end of June 2023, so as of now, we’ve been with SourceFlow for over two years. During that time, performance has improved across the board year-over-year and continues to be strong, showing significant progress compared to our previous site.”

SourceFlow: Can you share some performance metrics?

Hero Recruitment:
“Yes, we’re thrilled with the results:

• User acquisition: Total users are up 227.9% compared to our previous site, with a 45.7% increase in year two alone.
  
  

• New users: Up 224.5% compared to our previous site, with a 41.8% growth in year two versus year one.
  
  

• Organic search traffic: Sessions from organic search have grown by 117% since moving to SourceFlow, with an additional 18% uplift in year two.
  
  

• Direct traffic: Increased by 202.6% compared to our previous site, plus 50.5% increase year-over-year.
  
  

• Jobs page: Views on the job search page are up by 126.5% compared to before, and continued to grow by 7.6% in year two.
  
  

• Overall engagement: Total page views have risen by 173%, showing that candidates and clients are finding a huge amount of value on the site.”
  
  

SourceFlow: How has the website supported your sales and marketing?

Hero Recruitment:
“The new recruitment website design has become a key part of our recruitment marketing strategy. With SourceFlow, we have stronger visibility in search engines, better user engagement, and a jobs page that attracts the right candidates. The improvements in organic traffic, combined with the ability to track where traffic is coming from, have given our marketing team real confidence in the site’s performance.”

SourceFlow: How have you found the ongoing support?

Hero Recruitment:
“Callum (Head of Support & Operations) and Helen (Head of Customer Experience) have been fantastic. They’re both incredibly knowledgeable and are always available to help. The level of post-launch support has been excellent.”

SourceFlow: How have you found the team to work with?

Hero Recruitment:
“Great! The whole team has been professional, proactive, and genuinely enjoyable to work with.”

SourceFlow: How have you found the product to use?

Hero Recruitment:
“Straightforward and easy. The site is intuitive, and the content management tools make it simple for us to add and manage pages without relying on outside help.”

SourceFlow: Do you feel like you are listened to as a customer?

Hero Recruitment:
“Absolutely. As a SourceFlow customer, your voice is heard and valued. They take feedback seriously and are proactive about making improvements.”

SourceFlow: What could we do better?

Hero Recruitment:
“There’s nothing we can think of right now. We’re very happy with both the platform and the support.”