Camino Search

How Camino Search Uses SourceFlow to Support Revenue-Focused Executive Search Marketing

A recruitment website built to support senior-level hiring campaigns

In June 2024, SourceFlow launched two recruitment websites for Camino: Camino Search and Camino Partners, both delivered on the same go-live date.

We spoke with Camino Search’s marketing lead to understand why they chose SourceFlow, how the delivery experience compared to previous providers, and how the website supports their marketing and revenue-focused activity today.

“Our website acts as a crucial landing area for revenue-focused campaigns. Being able to host our Global Report on the SourceFlow site has enabled us to track contacts and traffic, which has led to revenue opportunities and new accounts.”

The Challenge

Camino Search had previously used another provider but found the level of customer support limited their ability to make website changes as easily as they needed.

“We were not receiving the customer support we needed, particularly in terms of website editing versatility.”

They needed:

• A recruitment-specific website platform
  
  

• Greater flexibility to update and improve content
  
  

• Responsive, reliable support
  
  

• A web partner they knew and trusted
  
  

“It also pays to work with people you know and trust to deliver a great product.”

The Solution

SourceFlow partnered closely with Camino Search and their branding team to deliver two recruitment websites aligned to their executive search positioning and campaign requirements.

“SourceFlow partnered with our branding team and have remained available to help with modifications we’ve needed since launch.”

Communication and enablement were a key part of the delivery process.

“Helen and Craig were very communicative throughout the process and have remained in touch since the website was delivered. Jasmine was also great during the training sessions, showing us how to manage the CMS system, which has enabled us to self-serve when adding pages or content.”

The SourceFlow CMS was a key factor in supporting Camino Search’s internal marketing capability.

“As a CMO, I’ve worked with some very complicated CMS platforms outside the recruitment industry. SourceFlow is simple to use and can support non-marketers.”

The Results

Camino Search uses its website as a practical marketing tool to support senior-level recruitment campaigns.

Marketing Enablement

• The website acts as a central landing point for revenue-focused campaigns
  
  

• Camino Search’s Global Report is hosted on the SourceFlow site
  
  

• Contact and traffic tracking supports commercial follow-up

Operational Impact

• The CMS enables the team to self-serve when adding or updating content
  
  

• Ongoing support ensures changes are implemented quickly when needed
  
  

“We’ve been able to track contacts and traffic, which has led to revenue opportunities and new accounts.”

The Experience

Ongoing Support

“The development team, particularly Hafiz, have been very helpful. Callum and Helen in the Customer Success team are extremely supportive. Tickets are responded to with agility and requests are always followed through.”

Working with the Team

“What I particularly like is the value SourceFlow adds to the recruitment marketing ecosystem. I speak to the team regularly and they’re valuable contacts for us and other recruitment marketers.”

Using the Platform

“SourceFlow is simple to use and supports non-marketers. It offers customisable options and, coupled with a capable development team, supports the needs of recruitment companies today.”

Partnership

“Yes, Helen and Callum are a testament to this. They’re always a phone call away and genuinely listen.”

Key Outcomes

Built for senior recruitment marketing

SourceFlow supports recruitment firms with complex hiring mandates by providing websites designed for recruitment workflows, campaign execution, and long-term marketing performance.

From CMS usability and ongoing support to content tracking and flexibility, SourceFlow gives executive search and recruitment teams the infrastructure they need to operate with confidence, across the UK, the US, and beyond.